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Mobile advertising statistics Mobile marketing is predicted to be worth $10 billion in the U.S. by 2010, and SMS is expected to be the most widely used platform. Forrester Research states that 43% of U.S. marketers are using or are about to use mobile marketing in the next 12 months, and nearly 90% of major brands plan to market on mobile phones. Nearly 70% of respondents would recommend mobile marketing 43% feel that there is a positive impact on the advertised brand 40% of respondents would visit a web site or respond to an ad 75% recall the ad 15 days after it took place Mobile advertising to be worth $10 billion by 2010 90% of major brands plan to market on mobile phones Mobile ads have 5 times more response than other forms of marketing 23% of U.S. mobile subscribers have viewed mobile ads in the last 30 days 51% who saw a mobile ad responded with an SMS, a click, or a call 95% of all text messages are read within 5 minutes